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The Coca-Cola Kid

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Christopher Null
Christopher Null founded Filmcritic.com in 1995.
Deep in the Culture Club era and far away down under, Dusan Makavejev took us on one of his most mainstream productions with this story of Eric Roberts as an Atlanta Coke executive who comes to Australia to sell more product. There he discovers a town that doesn't drink Coke at all -- because a local business-/mad-man is bottling his own soft drinks, loved by the locals. What follows is a bizarre tale of sexual ambivalence, oddball family relations, and a Cola war the likes of which the world has never seen. The first half is far better than the resolution, which eventually meanders off to the point of silliness.
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