With credits including such iconic films as An American Werewolf in London, Flashdance, Rain Man, and Batman Returns producer Peter Guber clearly knows a thing or two about what makes a good story. If you're interested in learning more about the philosophy behind his success, now's the perfect time to school yourself via his new book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. As Breaking Bad's own Executive Producer Mark Johnson states: "For decades now Peter Guber has understood the power of a great story. With his new book he makes it clear how successful storytelling is at the cornerstone, not just of selling and marketing, but of all social intercourse. This book should be on all of our required reading lists!" Need further proof? Read this AMC interview (or watch the video interview after the jump).
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