Filmsite was launched in May of 1996, when I first registered filmsite.org as a domain and set out to create a small non-profit site dedicated to great American film. It was a bygone time, fifteen years ago, when almost every conceivable domain name was still readily available for a small registration fee. I had been an amateur film buff for many decades when I decided to create an educational, inspiring resource that capitalized on my movie knowledge. The site was launched as an offshoot of my personal hobby of watching and collecting classic films on Blockbuster-rented VHS tapes, and on high-quality laser discs from retailer Tower Records -- now both obsolete home video formats.
The Tech Environment When Filmsite Launched in 1996
At the time, I lived in downtown Palo Alto and worked in the heart of Silicon Valley. I was engaged full-time as a technology educator at San Jose, California's Tech Museum, running public programs, conducting computer classes, and teaching myself (and others) how to program in HTML. The site served as a way to practice webpage creation while reviewing the greatest English-language films of all time. Very few personally-created websites existed, and I decided to avoid the easy route that many Web authors took -- posting a free site in a GeoCities neighborhood. I used Netscape as my Web browser (since Microsoft's IE didn't exist until late 1996), my e-mail client was Hotmail, and my preferred search engines were AltaVista, excite, and HotBot. I frequently visited Yahoo to see where Filmsite was being cataloged along with a burgeoning number of other Web sites. To put the era in its proper context, Netflix, Wikipedia, YouTube, Twitter, Facebook, Firefox, and even Google didn't exist, and blogs hadn't appeared. Amazon, eBay, and IMDb were still in their early development stages, and only 34 million American households had a computer.